
How It Works
Built for artists. Engineered for ease. We designed BACKSTAGE to remove the overwhelm from merch — and keep the creative control in your hands. Whether you're an independent artist or signed to a label, launching with us is simple, strategic, and completely stress-free.

see if we are a good fit
Discovery Call
We kick things off with a short intro call to get aligned on your vision, your audience, and your goals. Whether it's a tour drop, a lifestyle line, or something experimental — we tailor everything around your brand.

Understanding your vision
Aesthetic & Brand Alignment
You’ll fill out a quick style intake form so we can understand your vibe. Our team builds a mood board and visual direction to reflect your sound, aesthetic, and audience.

Brainstorming ideas
Design & Concept Development
We handle all the design — in collaboration with you. From sketches to mockups, our team creates a capsule concept with your input on colors, fit, graphics, and placement.

perfecting the looks
Sampling & Refinement
Physical samples are produced in-house. You’ll receive them for review, feedback, and final approval. Nothing goes live until you love it.

lets get you online
Custom Store Front Build
We create a branded online store just for your drop, including product photography, storytelling, and a design that aligns with your look and feel.

prelaunch essentials
Production, Fulfilment & Support
We handle everything from manufacturing and inventory to warehousing, shipping, and customer service. No inventory, no stress — just passive income and peace of mind.

straight to the moon
Launch & Monetize
You get paid on every sale. We help you sync your drop with key moments — album launches, tours, viral content — and offer promo support to help you go big.
What You Can Customize
Your merch is a reflection of you — so every piece is customizable:
- Puff print, screen print, or embroidery
- Sleeve hits, back graphics, inner tag branding
- Woven neck labels & custom hangtags
- Matching joggers, socks, or hats for full capsule drops
- Custom colorways or pigment-dyed pieces
- Front/side placement or minimal logo styles
- Tour-exclusive artwork, dates, or lyrics
If you can imagine it, we can build it.

Revenue Model: Zero Upfront. All Upside.
We operate on a zero-cost, revenue-share model, which means:
- You pay nothing upfront
- We handle all production, storage, and shipping
- You earn a percentage of every sale
- No inventory risk. No order minimums. No stress.
A true partnership built to scale with your brand.