Built for Artists. Engineered for Scale.

Turn your creative vision into premium merch with zero upfront costs.

Launch Your Line

Welcome to BACKSTAGE

We are BACKSTAGE — a full-service merch accelerator powered by fashion, culture, and creativity. We partner directly with artists to design, launch, and fulfill exclusive capsule collections with zero upfront cost. From concept to global shipping, we handle the backend so artists can stay focused on the music — while unlocking a powerful new revenue stream.

Your Merch Journey, Made Simple

Getting Started

Discovery Call

We start with a quick call to learn about your vibe, vision, and goals — whether it's a tour drop, lifestyle line, or viral moment.

Brand Aesthetic & Alignment

You’ll fill out a short intake form so we can understand your colors, audience, and overall creative direction. We’ll build a mood board to lock in the visual tone.

Design & Concept Development

Our design team creates sketches and mockups for your capsule. You’ll review and approve everything — from silhouettes to graphics to placements.

Sampling & Refinement

Physical samples are produced and shipped to you. Together, we make final tweaks to fabric, fit, and artwork before moving into production.

Storefront & Strategy

We set up your custom online store, complete with product photography, copywriting, and a branded layout that matches your aesthetic.

Production & Fulfilment

We manage manufacturing, shipping, and customer service — so your fans get their gear and you get paid. No inventory or overhead on your end.

Launch & Monetize

We help you build hype, sync with your rollouts or tour, and launch your drop. You earn a percentage of every sale — stress-free.

Person wearing a black t-shirt with a pink and purple logo and text, standing outdoors.

Oversized Tees. Artist Energy.

Crafted for comfort and impact, our oversized tees are designed to serve as a blank canvas for your vision. From bold front graphics to back artwork, sleeve prints, or subtle embroidered details — each piece becomes a wearable extension of your sound, your story, and your style.

Oversized Tees
  • Full-Service, Zero-Risk

    We handle everything — design, production, shipping, and support — with no upfront cost or inventory burden.

  • Custom, Premium Pieces

    Oversized hoodies, tees, and more — made from luxe fabrics and tailored to match your creative vision.

  • Scalable Artist Branding

    From one-off drops to tour collections, our model grows with you — unlocking a new, sustainable revenue stream.

Caps. Buckets. Beanies. Branded.

Hats

Hats

Caps. Buckets. Beanies. Branded.Our hat collection is where form meets identity —...